Microsoft must move ahead with time to make a comeback in the smartphone playground

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Microsoft has been struggling to sell Windows smartphones for quite some time as Google’s Android and Apple iOS Operating Systems (OS) are moving ahead, Microsoft has finally admitted that the software giant will no longer develop new features or hardware for Windows 10 mobiles.

Joe Belfiore, Corporate Vice President in the Operating Systems Group at Microsoft, via his tweets revealed late on Sunday that the Windows operating system will only help with bug fixes and security updates for existing users. “Of course, we’ll continue to support the platform bug fixes, security updates. But building new features/hardware isn’t the focus,” Belfiore tweeted.

The devices that use Windows OS are HP Elite x3, Microsoft Lumia 950 XL, Microsoft Lumia 950 and Nokia Lumia 930, among others. Even Bill Gates has already stopped using Windows phone. HP Inc is also pausing production of its flagship Windows handset. HP Inc recently admitted that it won’t add any new handset to its existing “Elite” Windows smartphone lineup.

Much before this they also admitted that Microsoft will still support Windows 10 customers who want to use Android and iOS on their phones. “We have tried very hard to benefit app developers. Paid money. wrote apps 4 them.. but the volume of users is too low for most companies to invest,” Belfiore posted.

As per the market research firm Kantar, Windows phones account for just 1.3 percent of the market — form from 2.4 percent last year — in the US.

Even though Microsoft has reported a fall in Surface PC line and Windows phones revenues, the Redmond-based tech giant is reportedly aiming for new devices called “Surface Phones” and has made its patent public.

As per the reports from the media, Satya Nadella, Microsoft CEO has confirmed that Microsoft will “make more phones, but they will not look like phones that are there today.” Microsoft is set to roll out the “Fall Creators” update for Windows 10 on October 17 which will include Virtual Reality (VR) and Mixed Reality (MR) support sans the mobile experience.

 

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